Why Are My Google Reviews Not Showing Up?

Imagine you have poured your heart and soul into running your café, restaurant, or hotel. A satisfied customer promises to leave a glowing review on Google, praising your exceptional service. Days go by, and when you check your Google Business Profile, the review is nowhere to be found. Frustrating, right? You are not alone.

Many businesses face the perplexing issue of Google reviews not showing up, which could potentially affect their online reputation and customer trust.

This blog post will explore why Google reviews might not appear, common troubleshooting steps, and proactive measures to ensure your reviews are visible. Let us dive in and unravel this mystery.

The Importance of Google Reviews

The Power of Social Proof: In today’s digital age, social proof is paramount. Google reviews act as a digital word-of-mouth, influencing potential customers’ decisions.

Picture this: a traveller planning a visit to Christchurch searches for the best café in town. They see a café with numerous positive reviews. Instantly, they are swayed to visit your establishment over competitors.

SEO Benefits:

Google reviews are not just for show; they are crucial in local SEO. Reviews can enhance your business’s visibility in local search results, making it easier for potential customers to find you. For instance, a restaurant in Wellington with a high number of positive reviews is more likely to appear in top search results when someone searches for “best restaurant in Wellington.”

Customer Trust and Credibility:

A robust collection of reviews builds trust and credibility. When potential customers see numerous positive reviews, they feel more confident about the quality of your services or products. For example, a hotel in Queenstown with stellar reviews is more likely to attract bookings from travellers seeking a reliable and pleasant stay.

Common Reasons Google Reviews Do Not Show Up

Google’s Review Policies:

Google has stringent policies to maintain the quality and authenticity of reviews. Reviews that do not meet these guidelines can be filtered out. Common reasons include spam, irrelevant content, or reviews that contain inappropriate language.

Technical Issues:

Sometimes, technical glitches on Google’s end can temporarily cause reviews to disappear. These issues are usually resolved by Google, but it can be frustrating for business owners to wait for reviews to reappear.

Review Spam or Fake Reviews:

To maintain the integrity of its platform, Google employs algorithms to detect and remove fake reviews. If a review appears suspicious or is identified as spam, it may not show up on your profile.

Violation of Google’s Guidelines:

Reviews that violate Google’s guidelines are likely to be hidden. These can include reviews from multiple accounts on the same IP address, reviews that appear to be written by the business owner, or reviews that offer incentives for positive feedback.

Troubleshooting Missing Reviews

Check Google Business Profile Settings:

Ensure your Google Business Profile is set up correctly. Check for any errors in your profile settings that might affect the display of reviews.

Review Google’s Policies:

Familiarise yourself with Google’s review policies to ensure your reviews comply. Make necessary adjustments to your review solicitation practices to align with these guidelines.

Regular Monitoring:

Monitor your Google Business Profile regularly to identify and address any issues promptly. Keeping an eye on your profile helps you spot missing reviews quickly and take action.

Reach Out to Google Support:

If you have ruled out other issues, it might be time to contact Google Support. Provide them with detailed information about the missing reviews, and they can assist in resolving the problem.

Proactive Measures to Ensure Reviews Are Visible

Encourage Honest Reviews:

Ask your customers for genuine feedback. Honest reviews are more likely to comply with Google’s guidelines and less likely to be filtered out.

Avoid Incentivising Reviews:

Offering review incentives is a good idea, but it can backfire. Google’s algorithms can detect incentivised reviews, leading to their removal and potentially penalising your business.

Avoid Incentivising Reviews

Incentivised reviews are those connected to any offer or promise of a benefit. Google prohibits such practices to maintain the integrity of its review system.

Incentives include, but are not limited to:

  • Free items like drinks or WiFi.
  • Discounts or room upgrades.
  • Entries into raffles or contests.

Additionally, employee incentive programs, where staff are rewarded or penalised based on review recruitment, are prohibited.

When asking for reviews, ensure there are no strings attached. Request feedback based on their genuine experience at your establishment.

Respond to Reviews:

Responding to reviews demonstrates that you value your customers’ feedback. This practice can also encourage more customers to leave reviews and improve your overall review count and quality.

Educate Customers:

Provide tips to your customers on how to leave reviews. Sometimes, customers might be unfamiliar with the process, and a little guidance can ensure they leave compliant and constructive reviews.

What to Do If Reviews Still Do Not Show Up

Patience and Persistence:

Review reviews take some time due to Google’s verification processes. Be patient, and continue to monitor your profile regularly.

Contact Google Support for Missing Reviews: Step-by-Step Guide

Step 1: Access Google Business Support

  1. Visit the Google Business Support page.
  2. Click on the “Contact Us” button at the top right corner of the page.

Step 2: Choose the Right Category

  1. Select “Fix a problem” from the options provided.
  2. Choose “Reviews” from the list of issues.
  3. Click “Request a chat” or “Email support” based on your preference.

Step 3: Describe Your Issue

  1. The description box clearly states that you are experiencing issues with Google reviews not showing up on your profile.
  2. Mention any troubleshooting steps you have already taken.

Step 4: Provide Necessary Information

When contacting Google Support, ensure you provide the following details to help them investigate the issue:

  1. Business Information:
    • Business Name
    • Google Business Profile URL
    • Address and contact information
  2. Review Details:
    • The date and time the reviews were posted
    • Screenshots of the reviews if available (ask your customers to provide these if possible)
    • Names or usernames of the customers who left the reviews
  3. Proof of Reviews:
    • Screenshots from your customers showing their submitted reviews
    • Any email notifications or confirmations from Google about the reviews being posted

Step 5: Submit the Request

  1. After filling out all necessary information, submit your request.
  2. If using email support, ensure your contact email is accurate to receive updates.

Step 6: Follow Up

  1. Google may take some time to review your request. Be patient and check your email or Google Business Profile regularly for updates.
  2. First, you most likely will get an automated “generic” reply. Ensure you reply to that! You will hear back from Google with a personalised reply following that.
  3. If you do not hear back within a reasonable time, consider following up with Google Support using your case number.


Google reviews are crucial for your business’s online presence and credibility. Understanding why reviews might not show up and how to troubleshoot and prevent this issue is essential for maintaining a positive online reputation.

Have you faced issues with missing Google reviews? Share your experiences and tips in the comments below. Need help managing your online reviews? Contact us for expert assistance.

Remember, a strong online presence is built over time. It requires consistent effort and attention to detail. Keep engaging with your customers, encourage honest feedback, and watch your business reputation soar.

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